This book is written by two economic philosophers.
A quote from the book. Hegel:" A need is created not so much by those who experience it directly as by those who seek to profit from its emergence."
There is a change in the air but one can find evidence of it more frequently. Here is one of those incidents I came across recently:
www.dn.dk/media/115687/katalog-for-affaldsforebyggelse.pdf