Wooden board empty table top on of blurred background. Perspective brown wood table over blur in coffee shop background - can be used mock up for montage products display or design key visual layout.
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Clark Fay (1894–1956) was a student of both N.C. Wyeth and Harvey Dunn, and while he remains relatively obscure today, his work reflects the influence of those American masters. He was active as a painter, lithographer, and illustrator, contributing to “The Saturday Evening Post” and “The Delineator,” and he spent much of his career abroad in France and England, even exhibiting at the Salon des Artistes Français in the 1920s and ’30s.
The “Legend of Woksis” is considered one of Fay’s most significant works. Painted in 1920, it was commissioned by the Log Cabin Products Company and later passed into the collection of the American Tobacco Company. The painting depicts Chief Woksis standing before a kettle of boiling maple syrup, his arm raised in gratitude to the Great Spirit, while members of his tribe encircle the scene. The composition draws from the Iroquois legend in which Woksis’ wife serendipitously discovers maple syrup by boiling venison in sap that had collected in a bucket beneath a maple tree. The result? A sweet stew and a cultural revelation.
Fay’s "Legend of Woksis" taps into a broader advertising tradition of the early 20th century: the romanticization of Indigenous origin stories to lend products a sense of authenticity, natural purity, and ancestral wisdom. Much like how Quaker Oats used a fictional Quaker to evoke trust and wholesomeness, or how tobacco and soap brands leaned on “noble savage” tropes, this painting mythologizes the discovery of maple syrup through the lens of a reverent, spiritual moment.
The image of Chief Woksis, arm raised to the sky, surrounded by his tribe and the scent of boiling sap, isn’t just a narrative—it’s a visual invocation of purity, providence, and cultural legitimacy. For Towle’s Log Cabin Syrup, this kind of storytelling wasn’t just decorative—it was strategic. It embedded the product in a mythic past, suggesting that every drop of syrup carried the weight of tradition and divine guidance.
[Sources: MapleSyrupHistory.com, Christies.com, BrierHillGallery.com, and Mutual Art.com]
[Note: Log Cabin Syrup was not 100% maple syrup. It included other sweeteners such as cane sugar and corn syrup.]
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