![The Midland "Red" and Railways Joint Motor Services illustrated guide : Birmingham & Midland Motor Omnibus Co. : Bearwood, Birmingham : Midland United Newspapers Ltd. : Dudley : nd [1930]](https://live.staticflickr.com/65535/54343045956_3d2e3c38a8_m.jpg)
The charming cover to the Midland "Red"'s illustrated guide to their vast operating territory, motor bus and coach services and holiday tours. Showing one of the Company's own built "QL" type buses passing Bidford Church this was the first edition to carry the words "Railways Joint Motor Services" as 1930 was the year that two of the main line railways, the London Midland & Scottish and Great Western, acquired a shareholding in the company. This was now legally allowed to enable the railways to gain a financial foothold in the rapidly growing bus industry as well as helping companies such as the BMMO to have access to capital.
The guide, a gazetter illustrated with many photographs, also conatins adverts for companies and services associated with the company and places served.
