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The cover from the January 1936 issue of "Advertising Display & Press Publicity" magazine published by Buisness Publications Ltd. of London. The issue has an article on the introduction of the newly developed 'Monastral Blue' pigment developed and produced by the then giant ICI company - Imperical Chemical Industries. The company had been formed in 1926 by way of a merger of four of the UK's major chemical companies to attempt to stave off foreign competition that was seen to be aided by fragmentation in the UK industry. Monastral Blue was a major development in blue pigments being more 'fast' and stable. I recall the colour as it was used to describe the almost black colour used on the livery of Birmingham City Transport's buses; there must have been a lot of Monastral Blue in that shade to get it so deep.

Monastral Blue was used as a colour in printing ink and indeed as the advert shows the Mona Blue colour produced by ink manufacturer's Lorrilleux & Bolton Ltd. was used as the highlight colour throughout this issue of the magazine including the cover, by G R Morris, and L&B's own advert by Bernard Venables.

from the January 1936 issue of "Advertising Display & Press Publicity" magazine published by Buisness Publications Ltd. of London. The issue has an article on the introduction of the newly developed 'Monastral Blue' pigment developed and produced by the then giant ICI company - Imperical Chemical Industries. The company had been formed in 1926 by way of a merger of four of the UK's major chemical companies to attempt to stave off foreign competition that was seen to be aided by fragmentation in the UK industry. Monastral Blue was a major development in blue pigments being more 'fast' and stable. I recall the colour as it was used to describe the almost black colour used on the livery of Birmingham City Transport's buses; there must have been a lot of Monastral Blue in that shade to get it so deep.

Monastral Blue was used as a colour in printing ink and indeed as the advert shows the Mona Blue colour produced by ink manufacturer's Lorrilleux & Bolton Ltd. was used as the highlight colour throughout this issue of the magazine including the cover, by G R Morris, and L&B's own advert by Bernard Venables.

An advert issued by London Transport's Commercial Advertising Department in the January 1936 issue of "Advertising Display & Press Publicity" magazine published by Buisness Publications Ltd. of London. London Transport, like most transport undertakings, made large amounts of revenue from selling advertising space on their publicity, vehicles, stations and infrastructure sites and LT, in particular, advertised its services heavily.

In keeping with London Transport's corporate 'image' the adverts themselves are usually carefully considered from agraphic design and typography standpoint. This is advertising space on the capital's new trolleybus system; by 1936 the planned conversion of LT's trams to trolleybuses was well underway and by 1940 most of East, North and West London was home to the world's largest trolleybus system and fleet. This then modern method of electric traction was intended to complete the conversion from trams in South London but the outbreak of war stalled the plan. When in post-war years the time came to remove the remaining trams the decision was made to move to diesel buses and indeed, by 1962, these had seen off the trolleybuses themselves.

An article from the January 1936 issue of "Advertising Display & Press Publicity" magazine published by Buisness Publications Ltd. of London. The issue has an article on the introduction of the newly developed 'Monastral Blue' pigment developed and produced by the then giant ICI company - Imperical Chemical Industries. The company had been formed in 1926 by way of a merger of four of the UK's major chemical companies to attempt to stave off foreign competition that was seen to be aided by fragmentation in the UK industry. Monastral Blue was a major development in blue pigments being more 'fast' and stable. I recall the colour as it was used to describe the almost black colour used on the livery of Birmingham City Transport's buses; there must have been a lot of Monastral Blue in that shade to get it so deep.

Monastral Blue was used as a colour in printing ink and indeed as the advert shows the Mona Blue colour produced by ink manufacturer's Lorrilleux & Bolton Ltd. was used as the highlight colour throughout this issue of the magazine including the cover, by G R Morris, and L&B's own advert by Bernard Venables.

An advert issued by the then Advertising Manager of the LNER aimed at the commercial advertiisng market; the railways made substantial revenue from advertising on vehicles, stations and other sites such as this retaining wall. I have seen lots of 'enamel letters' on shop windows where they were 'glued' to glass and very occassionally you'll still possible see evidence of them as they were very popular in the early 20th Century but I have never seem them on this scale. Indeed I cannot recall seeing a railway photo with such lettering so I wonder where they much used? Golden Glory was, I think, a tobacco or whisky but I'm happy to be proved wrong!

The advert itself appears in the supplement to Advertiser's Weekly for 5 November 1926.

The cover to the March 1937 issue of Advertising Display and Press Publicity, a trade magazine published by the Business Publications Ltd. of London. The cover is credited to Eric C. Owen, who also produced a series of headers and vignettes through out this issue, and was printed offset litho by the Edinburgh printers of Morrison & Gibb and their Tanfield Works but via W & A K Johnston of Edinburgh of whom Morrison & Gibb are shown as an associate company. This is interesting as W & A K Johnston were, of course, better known as publishers of maps and atlases and perhaps these were printed for them at M&G>.The Evensyde paper is by John Dickinson & Co. Ltd. of Croxley Mills in Watford, and the inks are from The Forrest Printing Ink Co. Ltd. of London.