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Source: Fort Worth Star-Telegram Collection [AR406-6 06/05/1937 #1060; scan 10008584]
On June 5, 1937, Frontier Fiesta Sweetheart contest entrants from over 65 cities posed for publicity stills. The winner received a featured role in a Casa Mañana production, a chance at a Hollywood movie contract, and publicity for her hometown. Each entrant received a roundtrip to Fort Worth for the finals competition and an opportunity to audition for the revue. After arriving in Fort Worth, the contestants shopped for the “most bewitching bathing suits on the market, grabbed a few winks of beauty sleep, made a date with the hairdresser and experimented with eye shadow.”
The competition took place in the Hotel Texas Crystal Ballroom. Sole judge Billy Rose made the final selection, crowning the winner “Texas’ Fairest” and giving her the leading role in his production. Reporters termed the famed Broadway producer the “bravest man” as judging the Texas Sweetheart competition alone was “a feat of greater courage than the Dive of Flaming Death on the midway” due to the large number of Texas beauties competing. In the end, Temple resident Grey Downs took home the title of “Texas Sweetheart No. 1.” Nineteen years old with chestnut hair and blue-green eyes, Downs’ happy school-girl laugh, and gleaming smile helped her beat out the competition. Five other contestants won show-girl roles on the spot. Downs succeeded Faye Cotton, the 1936 Texas Sweetheart from Borger.
The 1937 Frontier Fiesta was the continuation of Fort Worth’s Texas Centennial celebration. That year, showman Billy Rose succeeded his 1936 production of Jumbo with Melody Lane, featuring eight popular composers and their music, including Fort Worth's Euday Bowman and his Twelfth Street Rag. The Frontier Fiesta venue is now the heart of Fort Worth's museum district, including the current sites of the Kimbell Art Museum, Amon Carter Museum, and the Will Rogers complex.
The University of Texas at Arlington Library offers a rich and diverse collection of materials on the history of Texas and the Southwest. Each week, readers get a glimpse of the past with an image from Special Collections. (817) 272-3393; library.uta.edu/special-collections. Explore images in our digital gallery: library.uta.edu/digitalgallery/.
Source: Fort Worth Star-Telegram Collection [scan 20027575]
In fall 1945, the members of the Fort Worth Chapter, National Aeronautic Association (NAA), petitioned the Southwestern Exposition and Fat Stock Show to add the Southwest Aviation Exhibition to its 50th anniversary calendar, March 8-17, 1946. Organized in 1943, the NAA Fort Worth Chapter was the first in Texas, and named Amon Carter, Star Telegram publisher, its honorary president. By 1946, chapter membership exceeded 500.
In the weeks leading up to the aviation exposition, Fort Worth’s flying ambassadors traveled extensively in “aerocades” throughout Texas and southern Oklahoma to promote attendance. Trick-roper Nancy Kelley lassoed the propeller of an airplane for this publicity shot on February 2, 1946.
The Southwestern Aviation Exposition featured the latest aircraft including ram, turbo, and pulsating jets. An army helicopter gave daily flight demonstrations. Top-ranking aircraft manufacturers and part-makers exhibited inside the old Casa Manana enclosure on the grounds of the Will Rogers Memorial Coliseum.
The University of Texas at Arlington Library offers a rich and diverse collection of materials on the history of Texas and the Southwest. Each week, readers get a glimpse of the past with an image from Special Collections. (817) 272-3393; library.uta.edu/special-collections. Explore the UTA Libraries Digital Gallery at library.uta.edu/digitalgallery/.