
For many years the Scottish based bus and coach operator W. Alexander's issued an annual guide to the "motor coach tours and services on every road in the North of Scotland" and this is an undated edition that possibly dates to c.1930. By this date Alexander's were part of the vast SMT empire that, backed by railway investment, was well on the way to being the dominant bus and coach operator in Scotland. Indeed, in later years, they formed the basis of the nationalised Scottish Bus Group.
As well as tour details there are adverts for the Alexander's long-distance bus and coach services that were spreading over Scotland as well as for commercial products associated with 'motoring'. In addition there is an advert for the services of the Scottish General Omnibus Company, an undertaking Alexander's had acquired on behalf of the SMT group in 1929. This makes me tentatively date this guide to c.1930 before the General's services were merged into Alexander's and the SGOC used as the basis for the formation of the Western SMT. There is also an advert for Thomson's Travel Agency of Glasgow, with three branches in the city, that notes all Alexander's tours can be booked here and that in 1929 they assisted over 60,000 passengers.
The booklet was printed on their behalf by the advertising arm of John Menzies & Co. Ltd., better known as newsagents. This issue is very contemporary in terms of the graphic design and lettering and the 'jazzy' cover, as well as several of the adverts, are credited to "Maxwell". Who "Maxwell" was I do not know; Some advert panels are signed W.M.M. - but possibly it could be from the W R Foster Maxwell Artists who provided much artwork for advertising purposes.
The "Royal Blue" coaches used vehicles that carried the nickmane "Bluebird" and in later years this was the name used for Alexander's coaching services 'brand'.
This, the front cover, is splendidly 'jazzy' in style and uses the 'royal blue' to good effect.