Although not completely clear in this 110 film scan, the sign reads...
"Ruby Wino Presents SEABREEZE ESTATES! From $75,000 to $110,00. Choice location! Featuring exclusive Porto-San bathrooms available. Call (203) 877-GYPS."
In 1974, those prices were quite high!
75,000 dollars would be worth $431,853.04 today.
110,000 dollars would be worth $633,384.46 today.
These inflated prices were all part of the sign's humor considering how crappy these houses really were.
They were building one every several weeks.
We biked past the sign for weeks thinking it might actually help in attracting buyers. One day the sign disappeared without a trace. Probably torn down by the construction crew chief. Hope he had a good laugh, though.