Danish Morris Mascot publicity.
Initially the first imported Morris Minor Mini's in Denmark were called 'Morris 850'. From 1962 onwards Danish Morris importer DOMI used the name 'Mascot' for the Morris Mini for marketing reasons to distinguish it from the Austin Mini. The Austin Mini was imported not by DOMI but by another importer.
In 1972 DOMI gained control over all British Leyland car imports. Shortly after that the Austin Mini disappeared and all Minis were called Morris Mascot.
BMC cars always had a big share on Danish car imports. In 1969 it was even 19%.
Like all Danish cars the Mascot featured side indicators, long before it became practice in the UK itself.
In 1981 the official Morris Mascot import ended.
At the re-introduction by Rover in the nineties the Mascot name was dropped and all cars were named Mini.
The Austin and Morris Mini was designed by Sir Alec Issigonis (Gr., 1906-1988) in collaboration with John Sheppard (UK, 1922-2015). It was built by BMC from 1959 till 1968. In 1968 BMC became British Leyland and production continued till 1986 when rover Group production took over. In 2000 finally felt the curtain for the Mini.
Production Mini series: Aug. 1959-1968/1968-1986/1986-Oct. 2000.
Production Mini Mk IV: 1976-1983.
Production Morris Mascot series: 1962-1981.
Image is found on: www.aronline.co.uk/around-the-world/morris-mascot/ by Chris Cowin.
Halfweg, March 21, 2025.
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