Traditional wedding logo design for one of my previous client.
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Project Title:
3GOnomics – Brand Identity & Conceptual Design System
🔗linktr.ee/3gonomics
Medium:
AI-Generated Visual Identity (Prompt-Engineered + Post-Refined)
Multichannel Brand Ecosystem Design
Role:
Creative Director · Concept Developer · Visual Identity Designer
Prompt Designer · Brand Ecosystem Strategist
Overview:
3GOnomics is an experimental identity framework and performative methodology designed to explore narrative, ego, and transformation through art and psychology. As Creative Director, I led the full-cycle development of the brand — from symbolic systems thinking to AI-assisted visual generation and final design execution.
The resulting brand system is intuitive, scalable, and emotionally attuned — adaptable across physical performances, digital storytelling, and immersive learning formats.
Design Intent:
At the core of the identity is a stylized, vertically balanced “I” — a glyph for introspection, authorship, and embodied awareness. The use of symmetry and minimal geometry reinforces psychological structure, while the shifting gradient mirrors the emotional arc of transformation — from assertive clarity to subconscious depth.
Each element of the design was developed to express psychological fluidity, internal alignment, and modern self-mythology — all through a clean, symbolic lens.
Strategic Value:
3GOnomics functions as a hybrid brand and narrative tool. Its identity system supports workshops, installations, performance, and digital content under one cohesive visual language.
For experience-led organizations, it offers a symbolic framework that translates emotion into structure — providing space for story, reflection, and reprogramming.
Why It Matters:
This project showcases my ability to merge conceptual storytelling with forward-thinking brand systems. It also demonstrates my strength in:
Designing identities with emotional resonance
Leading AI-assisted creative workflows
Building modular brand ecosystems
Bridging performance and design into user-driven storytelling
Tagline:
"Unveiling identity through voice, persona, and emotional storytelling."
Project Title:
Ingrid Sanghee Edwards — Personal Brand Identity & Digital Ecosystem Anchor
🔗 linktr.ee/ingridsangheeedwards
Medium:
AI-Generated Logo Design (Prompt-Engineered + Post-Edited)
Part of the Ingrid Sanghee Edwards Creative Ecosystem
Role:
Creative Director · Concept Artist · Prompt Designer
Visual Identity Development · Brand Architecture · Ecosystem Strategy
Tagline:
EXPRESS YOUR TRUTH: Unveiling personal stories through art, narrative, and raw expression.
Overview:
This emblematic logo is the symbolic core of the Ingrid Sanghee Edwards creative ecosystem — a multidisciplinary identity that spans visual storytelling, cultural strategy, and immersive brand experience design.
Created using AI tools and refined through a human-led symbolic design process, the logo merges intention and ornamentation. The golden filigree evokes refinement and legacy, while the central “I” stands for more than just a name — it signals intention, identity, imagination, and independent authorship.
The circular form represents completeness, sovereignty, and a holistic approach to interdisciplinary creation — grounded in tradition, activated by technology, and driven by self-directed innovation.
Design Language:
Gold Ornamentation: Elegance, value, timelessness
Symmetry & Geometry: Balance, structure, identity alignment
Center “I” Glyph: Personal mythos, creative vision, authorship
Circular Composition: Unity, wholeness, creative sovereignty
Strategic Value:
This identity is not just a logo — it's the anchor of a modular brand ecosystem. It sets the tone for a portfolio of sub-brands, services, and experiences that reflect a unified philosophy across digital, cultural, and artistic landscapes.
By using AI in tandem with symbolic design, this project shows the potential of future-forward branding that still honors emotional depth and personal mythology — creating a scalable but deeply intimate brand system.
Why It Matters:
In an era of fragmented attention and overstimulation, cohesive, emotionally resonant branding is a competitive advantage. This project showcases my ability to:
Lead identity systems that are symbolic yet strategic
Merge generative technology with heritage-inspired design
Create unified brand experiences across diverse touchpoints
Design brand identities that are intuitive, meaningful, and timeless
This isn’t just a personal mark — it’s a visual manifesto for a creator who moves between worlds, disciplines, and formats with intention, story, and style.