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Der neue Superschwede. Saab 900 Turbo.

Wenn es um Leistung und Technik geht, a sich der neue Saab 900 Turbo auf der Straße ebenso überlegen, wie der Superschwede Björn Borg auf den Tennisplatzen.
Setzen Sie sich hinter das Steuer des neuen Saab 900 Turbo und
erleben Sie, wie mühelos das Turbotriebwerk seine Kraft entfaltet:
Selten gab es ein Auto, das technisch so fortschrittlich und
konstruktiv so ausgereift war.
Sein Innenraum bietet ein Höchstmaß an Sicherheit und Komfort. Aufwendige Geräuschdämpfung. Körpergerecht geformte Sitze,
mit serienmäßiger Heizung für den Fahrer. Übersichtlich angeordnete
und leicht ablesbare Instrumente auf einem sanft gewölbten
Cockpit. Und ein einzigartiges Lüftungssystem, das durch einen
austauschbaren Filter fur frische, saubere und entfeuchtere Luft sorgt.

Der Saab 900 Turbo ist, gemessen an seinen Fahreigenschaften,
das beste Auto, das wir je gebaut haben. Es gehorcht schnell und
zuverlässig jedem Befehl seines Fahrers und ist leicht und sicher zu
kontrollieren.

Der Saab 900 Turbo ist eines von vier faszinierenden Modellen
der neuen 900 Baureihe. Es gibt ihn in einer 3- oder 5-türigen
Ausführung. Und neben dem Turboantrieb auch mit 2 Liter, Zwei-Vergaser-
und Einspritzmotor.
Machen Sie eine Probefahrt und erleben Sie, was es heißt, mit
einem neuen Saab 900 die Straße überlegen im Griff zu haben.

SAAB
Ein Produkt von SAAB-Scania

Saab Deutschland
1978


The new Super Swede. Saab 900 Turbo.

When it comes to performance and technology, the new Saab 900 Turbo on the road as well as the super Swede Björn Borg on the tennis courts.
Get behind the wheel of the new Saab 900 Turbo and
experience how effortlessly the turbo engine develops its power:
Rarely has there been a car that is so technically advanced and
was so well designed.
Its interior offers maximum safety and comfort. Elaborate noise reduction. Correctly shaped seats,
with standard heater for the driver. Clearly arranged
and easy-to-read instruments on a gently curved
Cockpit. And a unique ventilation system that is
replaceable filter ensures fresh, clean and dehumidified air.

The Saab 900 Turbo is, judging by its driving characteristics,
the best car we've ever built. It obeys quickly and
reliable to every command from its driver and is easy and safe to use
check.

The Saab 900 Turbo is one of four fascinating models
of the new 900 series. It is available in a 3 or 5 door version
Execution. And in addition to the turbo drive also with 2 liter, two-carburetor
and injection engine.
Take a test drive and experience what it means to be with
having a better grip on the road with a new Saab 900.

SAAB
A product from SAAB-Scania

Saab Germany
1978

SAAB 900 T16S

LASUA POTENZA NONSI CALCOLASOLTANTO IN
CAVALLI. ESISTONO ALTRI PARAMETRI IMPORTANTI.
ALCUNI SI SCORPRONO AL PRIMO COLPO
DOCCHIO. ALTRI AL RINO COLSO D'ACCELERATORE.
ALTRI ANCORA DERIVANO DIRETTAMENTE
DALLA SUA PIRSONALITÀ. UNA PERSONALITÀ
CHELA DISTINGUE DALLE ALTRE AUTO.

LA POTENZA NON E’ UGUALE PER TUTTI.

AD ELEVATE PRESTAZIONI. PER TUTTO QUESTO,
LA POTENZA DI UNA SAAB 900 T16S NON È
UN DATO NUMERICO, MA UN MODO DI ESSERE.
LE VETTURE SAAB POSSONO USUFRUIRE
DEL LEASING DI NARCA AUTOLEASE.


SAAB
PREZIOSE COME L'INTELLIGENZA


SAAB 900 T 16 S

ITS POWER IS NOT CALCULATED ONLY IN
HORSES. THERE ARE OTHER IMPORTANT PARAMETERS.
SOME SHOW AT THE FIRST SHOT
SHOWER. OTHERS AT RINO COLSO D'ACCELERATORE.
OTHERS STILL ARISE DIRECTLY
BY ITS PIRSONALITY. A PERSONALITY
CHELA DISTINGUISHES FROM OTHER CARS.

POWER IS NOT EQUAL FOR EVERYONE.

HIGH PERFORMANCE. FOR ALL OF THIS,
THE POWER OF A SAAB 900 T16S IS NOT
A NUMERICAL DATA, BUT A WAY OF BEING.
SAAB CARS CAN USE
OF THE NARCA AUTOLEASE LEASING.


SAAB
AS PRECIOUS AS INTELLIGENCE


Italian market.
unknown year

Sales brochure cover,
1973

You don’t need chains or snow tires with SAAB’s front wheel drive!

In Sweden, where the snow is deep and the hills
rugged, the answer to winter travel was found in
SAAB's front wheel drive. When you are in the
SAAB, you have the feeling thal the front wheels
are actually grabbing the road — that you are
firmly pulled over and out of the roughest spots
even when other cars need chains or snow tires
The engine is up front doing the pulling -- transmitting
its power directly fo the front wheels
And when we say power, we moan a lot of power
the SAAB features “big car” pick-up and
acceleration. (Note to car buffs and other statisticians: SAAB accelerates 0-50 MPH in 14.6 seconds!)
This extraordinary engine commonly goes
100,000 miles without overhaul And no wonder
it is so beautifully engineered, it has only
seven basic moving parts". So, if you a considering
a compact domestic or foreign in the
under £2,000 price range, look inlo the SAAB.

Find out why tho SAAB starts at once, even at
once, ever at temperature of 20 below...
why you never have to change the oil o buy oil filters...
why families are so safe in a SAAB...
why you can corner al 35 MPH without sway...
why it holds the road without shake at turnpike speeds...
why the 30-35 miles per gallon you get in a
SAAB is the least of its many economies.
Get the feel of a SAAB.
get the facts on a SAAB.
...drive a SAAB today!


1961, England

SAAB 9000 CS

...sans compromis.
...without compromise.

SAAB
1992

Pour etre bien dans votre voiture
du ler janvier au 31 december,
vous faites quoi, vous?

Dans la nouvelle SAAB 900 2.0-16,
vous etes au frais quand il fait chaud,

(et bien sur, au chaud quand il fait friod).

Nouvelles SAAB 900S.


To feel good in your car
from January 1 to December 31,
what are you doing?

In the new SAAB 900 2.0-16,
you are cool when it's hot,

(and of course, warm when it's friod).

New SAAB 900S.

1995, France market

Der neue Superschwede.
Saab 900 Turbo.

The new SuperSwede.
Saab 900 Turbo.


Germany market,
unknown year.

We build cars as though we were
buying them, not selling them.

What if the people who built cars were the
same people who bought them?
at if carmakers had to drive, and live with,
the cars they made?
For one thing, cars would be safer. They’d
have steel safety cages surrounded
by collision-absorbing crumple zones,
front and rear. They'd have driver’s-
side air bags and anti-lock braking
systems. Yet even then they’d be
hard-pressed to equal the safety record
of Saab, which has repeatedly been
ranked among the best in its class.
Besides protecting people better, cars would
protect themselves better. Warranties would be
longer, such as the 6-year/80,000-mile warranty
all Saabs offer now.** And cars would require
less scheduled maintenance, less often,
as all Saabs do now.
Cars would also be less boring.
Engines would be spirited, suspensions
surefooted, and steering systems
would allow you to communicate
with, rather than insulate you from,
the road. Much like a Saab.

But cars would also be more flexible. A performance car would also perform at malls, in car pools, or wherever work needs to be done — like the SAAB 9000S. Fold down its split rear seats,
and it will carry home a six-foot sofa. Fill it with a family, and it will chauffeur them around in an interior larger than any other imported sedan.

Finally, if builders were also buyers, they’d be in no great hurry to overcharge themselves.
So prices would be more Saab-like (see box).

In short, in this highly improbable scenario, all cars would be complete cars, compromising no one virtue for the sake of another.

We don’t advise waiting for that to happen.
Instead, we invite you to visit your nearest Saab
dealer, where cars are built by people as though they were buying them—and are sold in precisely the same spirit.

SAAB
WE DON'T MAKE COMPROMISES.WE MAKE SAABs.
1991, USA market

A SAAB equiporia um avião descapotável
se isso não se traduzisse
em falta de conforto... mas, em terra
é diferente: conduzir um Saab 900
Turbo 16 Cabriolet é um prazer
incomparável.

Só o SAAB transmite a confiança
e o sofisticado conforto dos grandes
espaços racionalmente concebidos
para criar em si a paixão de
conduzir.

Falar de elevada tecnologia,
seria uma desnecessária repetição
em TERRA, COMO NO AR...

TECNOLOGIA SAAB É MESMO A SÉRIO.
____________________________________

SAAB equips a convertible aircraft
if that didn't translate
in need of comfort ... but, on land
is different: driving a Saab 900
Turbo 16 Cabriolet is a pleasure
incomparable.

Only SAAB conveys confidence
and the sophisticated comfort of large
rationally designed spaces
to create in you the passion of
drive.

Talking about high technology,
it would be an unnecessary repetition
on EARTH, AS ON AIR ...

SAAB TECHNOLOGY IS REALLY SERIOUS.

---------------
Portuguese market,
unknown year

One drives. One flies. Both carry very big loads. The C-130 Hercules has load guide rails
that keep large and small objects from shifting in flight. CargoTracks™ in the Saab 9-5 Wagon
do the same on the road. The Hercules lowers a rear ramp to take on cargo. An optional sliding
floor makes the Saab easy to load and unload. Four turboprops haul the massive Hercules into
the air. A turbocharged engine makes the 9-5 Wagon quick and nimble to drive. And with a drag
coefficient of only 0.33 you would swear it's the car that flies.

1999, USA market

SAAB vs Isolation

2000, USA market

A quoi tient mythe SAAB?

(What is SAAB myth?)


C'est d'abord la qualité de la tenue de route qui rend la conduite confortable.

It is first and foremost the quality of handling that makes driving comfortable.


France market, 1988.

Big decision makers know no compromise

Men who achieve greatness
often display more than the
expected qualite of intelligence
and tenacity.

These are the lateral thinkers,
whose embrace of the unusual
represents the stroke of genius
that allows them to outflank
their competition.

And so is with their choice
of personal transport. Ordinary
status symbols are simply unable
to reflect their individuality and the
originality of thought that has made
them a success.

SAAB has always been, and
always will be a different kind of
luxury car.

Since 1948, the company that
makes Sweden’s jet fighters has
traditionally pioneered ingenious
automotive design concepts

Dual circut braking systems,
energy-absorbing bumpers, and
headlight washer/wipers are some
of the original SAAB ideas quickly
adopted by the worlds giant
automobile manufacturers

This no-compromise
creativity has always been within
the disciplines of the aircraft
engineer.

The air craft heritage a very
real, from the deeply curved
windscreen to the "private jet" feel
of the luxury interior: Space is
created by comfortably seating
occupants in an orthopaedically
superior upright position.

Thousands of computer
hours determined the ergonomics
of the drivers environment,
matching the dynamics of the
riven car with the experience
of the eyes and the body.

And aerospace computers
created a chassis and suspension
geometry so near perfect that
road holding is virtually failsafe at
any speed.

You may recognise the man
behind the wheel. A man whose
biggest decision was to retire
at the peak of a career in wich
his life depended on razor
sharp judgment.

Find out why Alan Jones
Australia's former world champion
driver chose to drive a SAAB
Turbo on his return home.

See your SAAB dealer
unlike the SAAB engineer: he's
man who can often be persuaded
to compromise.

SAAB
The new distinction in luxury motoring

__________________

Australian market,
unknown year.

Der neue
SAAB 9-5 Sport-Kombi
mit 3.0 TiD V6 Commonrail-Turbodiesel.

Mit seinem unverwechselbaren skandinavischen Stil und 350 Nm Drehmoment kommen Sie bei jedem
Geschäftstermin gut an. Für Ihre privaten Herausforderungen bietet er Ihnen immer so viel Raum und
Flexibilität, wie Sie brauchen. Der Saab 9-5 Sport-Kombi: die perfekte Synthese zweier Welten.

Weitere Infos zur neuen Saab 9-5 Modellreihe unter www.saab.de oder unter 018.02 - 2495 95."

Der neue Saab 9-5 3.0 TiD Sport-Kombi: ab 32.650 Euro (63.857,85 DM)
Die neue SAAB 9-5, Modellreihe gibt es ab.29.700 Euro: (58.088,15 DM)

The new
SAAB 9-5 Sports Station Wagon
with 3.0 TiD V6 common rail turbodiesel.

With its unmistakable Scandinavian style and 350 Nm torque, you come with everyone
Business appointment well. It always offers you so much space for your private challenges
Flexibility as you need it. The Saab 9-5 sports station wagon: the perfect synthesis of two worlds.

More information about the new Saab 9-5 model range at www.saab.de or under 018.02 - 2495 95. "

The new Saab 9-5 3.0 TiD sports station wagon: from 32,650 euros (63,857.85 DM)
The new SAAB 9-5, model series is available from 29,700 euros: (58,088.15 DM)

Germany market, 2001.

SAAB 9-4X
Sales Brochure Cover

Der neue Saab 900 turbo Sedan:
Nicht nur schön, auch schön preiswert.

Wer bisher einen Turbo fahren wollte, dem stand mit
dem Saab turbo seit 1977 ein Auto zur Wahl, das, angefangen
bei der Leistungskraft des Triebwerks bis hin zur Wirtschaftlichkeit und Zuverlässigkeit, alle Vorzüge des Turboprinzips in sich
vereinigen konnte.

Mit dem neuen Saab turbo Sedan gesellt sich nun zur
bekannten 900er Baureihe mit ihrem typischen Fließheck eine
Limousine, die innen wie außen jeden Vergleich mit der
internationalen Konkurrenz aufnehmen kann. Sie dürfte für alle
diejenigen zur ersten Wahl werden, die lange schon mit einem
Saab liebäugeln, aber auch auf ein klassisches Stufenheck
nicht verzichten wollen. Unter dem neugestalteten Heck
verbirgt sich ein Kofferraum von beachtlichen 617 Litern (402 |
SAE), der sich durch Umklappen der Rücksitze auf runde 1.500
Liter vergrößern läßt.

Neben dem Spitzenmodell, dem Saab 900 turbo Sedan
mit 107 kW (145 PS), gibt es den 900 GLE Sedan und den
900 GLi. Sedan, beide mit 85 kW (115 PS). Außerdem den
900 GLs Sedan mit 79 kW (108 PS), der bereits für DM 20.900,
zu haben ist. Die neuen Modelle zeichnen sich also nicht nur
durch ein gefälliges Äußeres, sondern auch durch gefällige
Preise aus.

Und durch eine Serienausstattung, bei der von Anfang
an vieles im Preis enthalten ist, was bei anderen nachträglich
teuer bezahlt werden muß. Informationen von Saab Deutschland GmbH, Berner Straße 89, 6000 Frankfurt 56, Telefon: 0611/50061. *Unverbindliche Preisempfehlung der Saab Deutschland GmbH, ab Importlager.

SAAB
Kraft und Verstand

-----------------------------------

The new Saab 900 turbo sedan:
Not only beautiful, also beautifully inexpensive.

Anyone who wanted to drive a turbo up to now stood with them the Saab turbo since 1977 a car to choose from, that started from the power of the engine to the economy and reliability, all the advantages of the turbo principle in itself
could unite.

With the new Saab turbo Sedan now joins the
well-known 900 series with their typical hatchback one
Sedan, both inside and out any comparison with the
can absorb international competition. It should be for everyone first choice will be those who have long been with one Ogling Saab, but also a classic hatchback
don't want to do without. Under the redesigned stern
hides a trunk of an impressive 617 liters (402 |
SAE), which can be increased to around 1,500 by folding the rear seats Liter can be increased.

In addition to the top model, the Saab 900 turbo sedan
with 107 kW (145 PS), there is the 900 GLE Sedan and the
900 GLi. Sedan, both with 85 kW (115 PS). Also the
900 GLs Sedan with 79 kW (108 PS), which already costs DM 20,900 is available. So the new models don't just stand out
by a pleasing appearance, but also by pleasing ones
Prices off.

And with standard equipment right from the start
many things are included in the price, which others do afterwards must be paid dearly. Information from Saab Germany GmbH, Berner Strasse 89, 6000 Frankfurt 56, phone: 0611/50061.
* Recommended retail price of Saab Deutschland GmbH,
from import warehouse.

SAAB
Strength and mind

1980, Germany market.

Introduzione alla
SAAB Turbo

Chi parla delle sue incredibili prestazioni ricorda particolarmente la sua tenuta
di strada ispirata dai rallies c il suo supremo comfort di guida.

Introduction to
SAAB Turbo

Anyone who talks about its incredible performance remembers
particularly its rally-inspired roadholding and supreme ride comfort.

Italy market, 1978.

SAAB FOR 1965: Since Sixten Sason
designed the body for the first Saab
back in 1947, the appearance has
remained basically unchanged. The
main improvements in the 1965 Saab
include a redesigned cooling system
with smaller capacity and higher efficiency,
a new exhaust system, new
constant-velocity universal joints in
the drive shafts, and a hydraulically
operated clutch.

A modest power increase in the
two-stroke three-cylinder engine,
from 42 to 44 hp, has been obtained
by raising the compression ratio
from 7.3 to 8.1 to one. (The 850 GT

engine with triple carburetors now
boasts 60 hp.)

In the general trend, the lubrication
interval has been increased to
6000 miles.
—Jan P. Norbye

1965

Drive with the top down without getting burnt.

Un autographe et ell est à vous.

An autograph and it's yours.

1999, France market.