
"Sundblom’s Santa debuted in 1931 in Coke ads in 'The Saturday Evening Post' and appeared regularly in that magazine, as well as in 'Ladies Home Journal,' 'National Geographic,' 'The New Yorker' and others.
"From 1931 to 1964, Coca‑Cola advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes. The original oil paintings Sundblom created were adapted for Coca‑Cola advertising in magazines and on store displays, billboards, posters, calendars and plush dolls. Many of those items today are popular collectibles.
"Sundblom created his final version of Santa Claus in 1964, but for several decades to follow, Coca‑Cola advertising featured images of Santa based on Sundblom’s original works. These paintings are some of the most prized pieces in the art collection in the company’s archives department and have been on exhibit around the world, in famous locales including the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo, and the NK Department Store in Stockholm. Many of the original paintings can be seen on display at World of Coca‑Cola in Atlanta, Ga. . ." [From the Coca-Cola Company's website]