The Flickr Zcmi Image Generatr

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This page simply reformats the Flickr public Atom feed for purposes of finding inspiration through random exploration. These images are not being copied or stored in any way by this website, nor are any links to them or any metadata about them. All images are © their owners unless otherwise specified.

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Utah, Corinne, Western Service Shoes and Mountaineer Overalls, Ask For ZCMI by EC Leatherberry

© EC Leatherberry, all rights reserved.

Utah, Corinne, Western Service Shoes and Mountaineer Overalls, Ask For ZCMI

The wall advertisement displays an emblem with the phase, "Ask For ZCMI." ZCMI stands for Zions Cooperative Mercantile Institution. After indigenous people of the area were subdued, the Utah Territory was largely settled by members of The Church of Jesus Christ of Latter-day Saints, led by Brigham Young. Young established the ZCMI department stores to encourage Church members, commonly referred to as Mormons, to become self-reliant and not dependent on goods from outside the Utah Territory. It is notable that this advertisement appeared in Corinne, a railroad town primarily inhabited by non-Mormons. Young may have believed that encouraging Mormons in Corinne to trade with fellow Church members would help preserve their way of life.

Facade of Zion Cooperative Mercantile Institution (ZCMI) by oxfordblues84

© oxfordblues84, all rights reserved.

Facade of Zion Cooperative Mercantile Institution (ZCMI)

September 16, 2024 - The facade of the former Zion Cooperative Mercantile Institution (ZCMI) was restored moved and incoroprated into the facade of the Macy's store located at 21 Main St. at City Creek Center.

"The Zion Cooperative Mercantile Institution (ZCMI), one of the first department stores in the United States, was established in 1868. Its flagship store in downtown Salt Lake City was completed in 1876, and consolidated different entities of ZCMI under one roof. The department store typology, first employed at Le Bon Marche in Paris in 1869, was part of the modernization of cities and their reorganization into nascent centers of bourgeois consumer culture. In the mid-nineteenth century, Salt Lake City was a strategic commercial hub of the American West. It served as a supply station for mining camps, immigrant trains, and soldiers stationed at Fort Douglas, and was an obvious site for the elaboration of commerce in the western United States. But it never compared in scale with Chicago, from where commodities were imported, and indeed, ZCMI was organized by the Church of Jesus Christ of Latter-day Saints as a means to protect Mormon traders and retailers from price gouging from non-Mormon suppliers.

ZCMI’s flagship store was a three-story, L-shaped structure on Main Street between South Temple and First South. It was built in three phases between 1876 and 1901. The impressive cast-iron facade with its large plate-glass windows revealed the display and consumption found within the store. Delicate Corinthian columns parading across the facade on each of the three levels form a lacelike pattern over the plate-glass windows, their prefabricated pieces masking the relative heaviness of the brick and timber structure behind. Local materials (Utah pine and clay bricks from nearby Bountiful) were masked with the anonymity of the industrial materials of iron and glass.

The 1901 expansion maintained the rhythm of the earlier facade and resulted in today’s three-part composition. The new columns were of stamped sheet metal rather than cast iron. The 140-foot-long facade is topped by a central pediment and heavy dentiled cornice. The whole ensemble spoke of the steady increase of middle-class purchasing power at the turn of the century. ZCMI was innovative in several ways, becoming the country’s first department store to establish its own clothing line and Salt Lake City’s first company to use delivery wagons and, later, have a fleet of automobiles. This was one of the first stores in the West to employ women as sales clerks. The building was notable for its early use of electric lighting, and in 1946 became the first store in the American West to install escalators. In 1954, ZCMI opened the area’s first parking terrace, with 514 stalls on six levels.

By the end of the nineteenth century, ZCMI had begun separating itself from the LDS Church, allowing non-Mormons to buy stock. The company continued to expand and open other locations throughout the Intermountain West, celebrating its 125th anniversary in 1993. But the downtown Salt Lake City location suffered in the late 1990s, as did much of the central business district, due to competition from big box stores, construction of a new light-rail system, and the renovation of I-15. In 1999, ZCMI was purchased by the St. Louis–based May’s Department Store Company and operated under the Meier and Frank name until it became Macy’s in 2005. The former ZCMI downtown store was demolished in 2011 for the construction of the City Creek Center shopping mall. The facade, however, was removed, restored, and reinstalled on the west facade of Macy’s department store, just north of the original ZCMI location. The restored facade features gold paint accents and retains the ZCMI name below the pediment, with the store’s dates of operation—1868 to 1999—on either side." Previous description: sah-archipedia.org/buildings/UT-01-035-0056

Facade of Zion Cooperative Mercantile Institution (ZCMI) by oxfordblues84

© oxfordblues84, all rights reserved.

Facade of Zion Cooperative Mercantile Institution (ZCMI)

September 16, 2024 - The facade of the former Zion Cooperative Mercantile Institution (ZCMI) was restored moved and incoroprated into the facade of the Macy's store located at 21 Main St. at City Creek Center.

"The Zion Cooperative Mercantile Institution (ZCMI), one of the first department stores in the United States, was established in 1868. Its flagship store in downtown Salt Lake City was completed in 1876, and consolidated different entities of ZCMI under one roof. The department store typology, first employed at Le Bon Marche in Paris in 1869, was part of the modernization of cities and their reorganization into nascent centers of bourgeois consumer culture. In the mid-nineteenth century, Salt Lake City was a strategic commercial hub of the American West. It served as a supply station for mining camps, immigrant trains, and soldiers stationed at Fort Douglas, and was an obvious site for the elaboration of commerce in the western United States. But it never compared in scale with Chicago, from where commodities were imported, and indeed, ZCMI was organized by the Church of Jesus Christ of Latter-day Saints as a means to protect Mormon traders and retailers from price gouging from non-Mormon suppliers.

ZCMI’s flagship store was a three-story, L-shaped structure on Main Street between South Temple and First South. It was built in three phases between 1876 and 1901. The impressive cast-iron facade with its large plate-glass windows revealed the display and consumption found within the store. Delicate Corinthian columns parading across the facade on each of the three levels form a lacelike pattern over the plate-glass windows, their prefabricated pieces masking the relative heaviness of the brick and timber structure behind. Local materials (Utah pine and clay bricks from nearby Bountiful) were masked with the anonymity of the industrial materials of iron and glass.

The 1901 expansion maintained the rhythm of the earlier facade and resulted in today’s three-part composition. The new columns were of stamped sheet metal rather than cast iron. The 140-foot-long facade is topped by a central pediment and heavy dentiled cornice. The whole ensemble spoke of the steady increase of middle-class purchasing power at the turn of the century. ZCMI was innovative in several ways, becoming the country’s first department store to establish its own clothing line and Salt Lake City’s first company to use delivery wagons and, later, have a fleet of automobiles. This was one of the first stores in the West to employ women as sales clerks. The building was notable for its early use of electric lighting, and in 1946 became the first store in the American West to install escalators. In 1954, ZCMI opened the area’s first parking terrace, with 514 stalls on six levels.

By the end of the nineteenth century, ZCMI had begun separating itself from the LDS Church, allowing non-Mormons to buy stock. The company continued to expand and open other locations throughout the Intermountain West, celebrating its 125th anniversary in 1993. But the downtown Salt Lake City location suffered in the late 1990s, as did much of the central business district, due to competition from big box stores, construction of a new light-rail system, and the renovation of I-15. In 1999, ZCMI was purchased by the St. Louis–based May’s Department Store Company and operated under the Meier and Frank name until it became Macy’s in 2005. The former ZCMI downtown store was demolished in 2011 for the construction of the City Creek Center shopping mall. The facade, however, was removed, restored, and reinstalled on the west facade of Macy’s department store, just north of the original ZCMI location. The restored facade features gold paint accents and retains the ZCMI name below the pediment, with the store’s dates of operation—1868 to 1999—on either side." Previous description: sah-archipedia.org/buildings/UT-01-035-0056

Facade of Zion Cooperative Mercantile Institution (ZCMI) by oxfordblues84

© oxfordblues84, all rights reserved.

Facade of Zion Cooperative Mercantile Institution (ZCMI)

September 16, 2024 - The facade of the former Zion Cooperative Mercantile Institution (ZCMI) was restored moved and incoroprated into the facade of the Macy's store located at 21 Main St. at City Creek Center.

"The Zion Cooperative Mercantile Institution (ZCMI), one of the first department stores in the United States, was established in 1868. Its flagship store in downtown Salt Lake City was completed in 1876, and consolidated different entities of ZCMI under one roof. The department store typology, first employed at Le Bon Marche in Paris in 1869, was part of the modernization of cities and their reorganization into nascent centers of bourgeois consumer culture. In the mid-nineteenth century, Salt Lake City was a strategic commercial hub of the American West. It served as a supply station for mining camps, immigrant trains, and soldiers stationed at Fort Douglas, and was an obvious site for the elaboration of commerce in the western United States. But it never compared in scale with Chicago, from where commodities were imported, and indeed, ZCMI was organized by the Church of Jesus Christ of Latter-day Saints as a means to protect Mormon traders and retailers from price gouging from non-Mormon suppliers.

ZCMI’s flagship store was a three-story, L-shaped structure on Main Street between South Temple and First South. It was built in three phases between 1876 and 1901. The impressive cast-iron facade with its large plate-glass windows revealed the display and consumption found within the store. Delicate Corinthian columns parading across the facade on each of the three levels form a lacelike pattern over the plate-glass windows, their prefabricated pieces masking the relative heaviness of the brick and timber structure behind. Local materials (Utah pine and clay bricks from nearby Bountiful) were masked with the anonymity of the industrial materials of iron and glass.

The 1901 expansion maintained the rhythm of the earlier facade and resulted in today’s three-part composition. The new columns were of stamped sheet metal rather than cast iron. The 140-foot-long facade is topped by a central pediment and heavy dentiled cornice. The whole ensemble spoke of the steady increase of middle-class purchasing power at the turn of the century. ZCMI was innovative in several ways, becoming the country’s first department store to establish its own clothing line and Salt Lake City’s first company to use delivery wagons and, later, have a fleet of automobiles. This was one of the first stores in the West to employ women as sales clerks. The building was notable for its early use of electric lighting, and in 1946 became the first store in the American West to install escalators. In 1954, ZCMI opened the area’s first parking terrace, with 514 stalls on six levels.

By the end of the nineteenth century, ZCMI had begun separating itself from the LDS Church, allowing non-Mormons to buy stock. The company continued to expand and open other locations throughout the Intermountain West, celebrating its 125th anniversary in 1993. But the downtown Salt Lake City location suffered in the late 1990s, as did much of the central business district, due to competition from big box stores, construction of a new light-rail system, and the renovation of I-15. In 1999, ZCMI was purchased by the St. Louis–based May’s Department Store Company and operated under the Meier and Frank name until it became Macy’s in 2005. The former ZCMI downtown store was demolished in 2011 for the construction of the City Creek Center shopping mall. The facade, however, was removed, restored, and reinstalled on the west facade of Macy’s department store, just north of the original ZCMI location. The restored facade features gold paint accents and retains the ZCMI name below the pediment, with the store’s dates of operation—1868 to 1999—on either side." Previous description: sah-archipedia.org/buildings/UT-01-035-0056

Facade of Zion Cooperative Mercantile Institution (ZCMI) by oxfordblues84

© oxfordblues84, all rights reserved.

Facade of Zion Cooperative Mercantile Institution (ZCMI)

September 16, 2024 - The facade of the former Zion Cooperative Mercantile Institution (ZCMI) was restored moved and incoroprated into the facade of the Macy's store located at 21 Main St. at City Creek Center.

"The Zion Cooperative Mercantile Institution (ZCMI), one of the first department stores in the United States, was established in 1868. Its flagship store in downtown Salt Lake City was completed in 1876, and consolidated different entities of ZCMI under one roof. The department store typology, first employed at Le Bon Marche in Paris in 1869, was part of the modernization of cities and their reorganization into nascent centers of bourgeois consumer culture. In the mid-nineteenth century, Salt Lake City was a strategic commercial hub of the American West. It served as a supply station for mining camps, immigrant trains, and soldiers stationed at Fort Douglas, and was an obvious site for the elaboration of commerce in the western United States. But it never compared in scale with Chicago, from where commodities were imported, and indeed, ZCMI was organized by the Church of Jesus Christ of Latter-day Saints as a means to protect Mormon traders and retailers from price gouging from non-Mormon suppliers.

ZCMI’s flagship store was a three-story, L-shaped structure on Main Street between South Temple and First South. It was built in three phases between 1876 and 1901. The impressive cast-iron facade with its large plate-glass windows revealed the display and consumption found within the store. Delicate Corinthian columns parading across the facade on each of the three levels form a lacelike pattern over the plate-glass windows, their prefabricated pieces masking the relative heaviness of the brick and timber structure behind. Local materials (Utah pine and clay bricks from nearby Bountiful) were masked with the anonymity of the industrial materials of iron and glass.

The 1901 expansion maintained the rhythm of the earlier facade and resulted in today’s three-part composition. The new columns were of stamped sheet metal rather than cast iron. The 140-foot-long facade is topped by a central pediment and heavy dentiled cornice. The whole ensemble spoke of the steady increase of middle-class purchasing power at the turn of the century. ZCMI was innovative in several ways, becoming the country’s first department store to establish its own clothing line and Salt Lake City’s first company to use delivery wagons and, later, have a fleet of automobiles. This was one of the first stores in the West to employ women as sales clerks. The building was notable for its early use of electric lighting, and in 1946 became the first store in the American West to install escalators. In 1954, ZCMI opened the area’s first parking terrace, with 514 stalls on six levels.

By the end of the nineteenth century, ZCMI had begun separating itself from the LDS Church, allowing non-Mormons to buy stock. The company continued to expand and open other locations throughout the Intermountain West, celebrating its 125th anniversary in 1993. But the downtown Salt Lake City location suffered in the late 1990s, as did much of the central business district, due to competition from big box stores, construction of a new light-rail system, and the renovation of I-15. In 1999, ZCMI was purchased by the St. Louis–based May’s Department Store Company and operated under the Meier and Frank name until it became Macy’s in 2005. The former ZCMI downtown store was demolished in 2011 for the construction of the City Creek Center shopping mall. The facade, however, was removed, restored, and reinstalled on the west facade of Macy’s department store, just north of the original ZCMI location. The restored facade features gold paint accents and retains the ZCMI name below the pediment, with the store’s dates of operation—1868 to 1999—on either side." Previous description: sah-archipedia.org/buildings/UT-01-035-0056

Facade of Zion Cooperative Mercantile Institution (ZCMI) by oxfordblues84

© oxfordblues84, all rights reserved.

Facade of Zion Cooperative Mercantile Institution (ZCMI)

September 16, 2024 - The facade of the former Zion Cooperative Mercantile Institution (ZCMI) was restored moved and incoroprated into the facade of the Macy's store located at 21 Main St. at City Creek Center.

"The Zion Cooperative Mercantile Institution (ZCMI), one of the first department stores in the United States, was established in 1868. Its flagship store in downtown Salt Lake City was completed in 1876, and consolidated different entities of ZCMI under one roof. The department store typology, first employed at Le Bon Marche in Paris in 1869, was part of the modernization of cities and their reorganization into nascent centers of bourgeois consumer culture. In the mid-nineteenth century, Salt Lake City was a strategic commercial hub of the American West. It served as a supply station for mining camps, immigrant trains, and soldiers stationed at Fort Douglas, and was an obvious site for the elaboration of commerce in the western United States. But it never compared in scale with Chicago, from where commodities were imported, and indeed, ZCMI was organized by the Church of Jesus Christ of Latter-day Saints as a means to protect Mormon traders and retailers from price gouging from non-Mormon suppliers.

ZCMI’s flagship store was a three-story, L-shaped structure on Main Street between South Temple and First South. It was built in three phases between 1876 and 1901. The impressive cast-iron facade with its large plate-glass windows revealed the display and consumption found within the store. Delicate Corinthian columns parading across the facade on each of the three levels form a lacelike pattern over the plate-glass windows, their prefabricated pieces masking the relative heaviness of the brick and timber structure behind. Local materials (Utah pine and clay bricks from nearby Bountiful) were masked with the anonymity of the industrial materials of iron and glass.

The 1901 expansion maintained the rhythm of the earlier facade and resulted in today’s three-part composition. The new columns were of stamped sheet metal rather than cast iron. The 140-foot-long facade is topped by a central pediment and heavy dentiled cornice. The whole ensemble spoke of the steady increase of middle-class purchasing power at the turn of the century. ZCMI was innovative in several ways, becoming the country’s first department store to establish its own clothing line and Salt Lake City’s first company to use delivery wagons and, later, have a fleet of automobiles. This was one of the first stores in the West to employ women as sales clerks. The building was notable for its early use of electric lighting, and in 1946 became the first store in the American West to install escalators. In 1954, ZCMI opened the area’s first parking terrace, with 514 stalls on six levels.

By the end of the nineteenth century, ZCMI had begun separating itself from the LDS Church, allowing non-Mormons to buy stock. The company continued to expand and open other locations throughout the Intermountain West, celebrating its 125th anniversary in 1993. But the downtown Salt Lake City location suffered in the late 1990s, as did much of the central business district, due to competition from big box stores, construction of a new light-rail system, and the renovation of I-15. In 1999, ZCMI was purchased by the St. Louis–based May’s Department Store Company and operated under the Meier and Frank name until it became Macy’s in 2005. The former ZCMI downtown store was demolished in 2011 for the construction of the City Creek Center shopping mall. The facade, however, was removed, restored, and reinstalled on the west facade of Macy’s department store, just north of the original ZCMI location. The restored facade features gold paint accents and retains the ZCMI name below the pediment, with the store’s dates of operation—1868 to 1999—on either side." Previous description: sah-archipedia.org/buildings/UT-01-035-0056

Facade of Zion Cooperative Mercantile Institution (ZCMI) by oxfordblues84

© oxfordblues84, all rights reserved.

Facade of Zion Cooperative Mercantile Institution (ZCMI)

September 16, 2024 - The facade of the former Zion Cooperative Mercantile Institution (ZCMI) was restored moved and incoroprated into the facade of the Macy's store located at 21 Main St. at City Creek Center.

"The Zion Cooperative Mercantile Institution (ZCMI), one of the first department stores in the United States, was established in 1868. Its flagship store in downtown Salt Lake City was completed in 1876, and consolidated different entities of ZCMI under one roof. The department store typology, first employed at Le Bon Marche in Paris in 1869, was part of the modernization of cities and their reorganization into nascent centers of bourgeois consumer culture. In the mid-nineteenth century, Salt Lake City was a strategic commercial hub of the American West. It served as a supply station for mining camps, immigrant trains, and soldiers stationed at Fort Douglas, and was an obvious site for the elaboration of commerce in the western United States. But it never compared in scale with Chicago, from where commodities were imported, and indeed, ZCMI was organized by the Church of Jesus Christ of Latter-day Saints as a means to protect Mormon traders and retailers from price gouging from non-Mormon suppliers.

ZCMI’s flagship store was a three-story, L-shaped structure on Main Street between South Temple and First South. It was built in three phases between 1876 and 1901. The impressive cast-iron facade with its large plate-glass windows revealed the display and consumption found within the store. Delicate Corinthian columns parading across the facade on each of the three levels form a lacelike pattern over the plate-glass windows, their prefabricated pieces masking the relative heaviness of the brick and timber structure behind. Local materials (Utah pine and clay bricks from nearby Bountiful) were masked with the anonymity of the industrial materials of iron and glass.

The 1901 expansion maintained the rhythm of the earlier facade and resulted in today’s three-part composition. The new columns were of stamped sheet metal rather than cast iron. The 140-foot-long facade is topped by a central pediment and heavy dentiled cornice. The whole ensemble spoke of the steady increase of middle-class purchasing power at the turn of the century. ZCMI was innovative in several ways, becoming the country’s first department store to establish its own clothing line and Salt Lake City’s first company to use delivery wagons and, later, have a fleet of automobiles. This was one of the first stores in the West to employ women as sales clerks. The building was notable for its early use of electric lighting, and in 1946 became the first store in the American West to install escalators. In 1954, ZCMI opened the area’s first parking terrace, with 514 stalls on six levels.

By the end of the nineteenth century, ZCMI had begun separating itself from the LDS Church, allowing non-Mormons to buy stock. The company continued to expand and open other locations throughout the Intermountain West, celebrating its 125th anniversary in 1993. But the downtown Salt Lake City location suffered in the late 1990s, as did much of the central business district, due to competition from big box stores, construction of a new light-rail system, and the renovation of I-15. In 1999, ZCMI was purchased by the St. Louis–based May’s Department Store Company and operated under the Meier and Frank name until it became Macy’s in 2005. The former ZCMI downtown store was demolished in 2011 for the construction of the City Creek Center shopping mall. The facade, however, was removed, restored, and reinstalled on the west facade of Macy’s department store, just north of the original ZCMI location. The restored facade features gold paint accents and retains the ZCMI name below the pediment, with the store’s dates of operation—1868 to 1999—on either side." Previous description: sah-archipedia.org/buildings/UT-01-035-0056

Scipio Co-Op Store by Larry Myhre

Scipio Co-Op Store

Scipio, Utah; built in 1883, the store was part of the Zion's Cooperative Mercantile Institution (ZCMI), a business of the Mormon Church. In 1922 the store was sold, and for a number of years was the E.M. Brown General Merchandise store. The building has now been restored and is operated as an antique store and quasi museum.

Mountaineer Overalls Ghost Sign by Larry Myhre

Mountaineer Overalls Ghost Sign

On the side of the old Scipio Co-Op Store, Scipio, Utah. In addition to Mountaineer, a Texaco sign and other products can be seen.

Mountaineer Overall by ribizlifozelek

© ribizlifozelek, all rights reserved.

Mountaineer Overall

Mountaineer Overall Ghosh Sign, Downey, ID

Idaho by ribizlifozelek

© ribizlifozelek, all rights reserved.

Idaho

Idaho by ribizlifozelek

© ribizlifozelek, all rights reserved.

Idaho

Mountaineer Overall, Downey, ID

Idaho by ribizlifozelek

© ribizlifozelek, all rights reserved.

Idaho

Mountaineer overalls, Downey, ID

Idaho by ribizlifozelek

© ribizlifozelek, all rights reserved.

Idaho

Mountaineer Overalls, Downey, ID

Main Street at Night by Familypapers

© Familypapers, all rights reserved.

Main Street at Night

=====Description Information=====

Postcard title: Main Street at Night.

Publisher: Bonneville News Co. (The Church of Jesus Christ of Latter-day Saints).

Date published: Circa 1965.

Postcard period: Photochrom, 1945-Present.

Location found: Online-Ebay.

Date found: February 1, 2019.

Price paid: $2.00

Dimension: 5, 1/2 in. x 3, 1/2 in.

Notes: All scans are uploaded as archival quality at 600 dpi with lossless file type, .tiff.

Source: bonneville.com/

(Untitled) by Sean Davis

Available under a Creative Commons by-nc license

Green Line to Airport by Josh 223

© Josh 223, all rights reserved.

Green Line to Airport

A Green Line train rounds the corner of South Temple Street in front of the reconstructed iron facade of the historic Zion's Cooperative Mercantile Institution building in Salt Lake City.

ZCMI Department Store Salt Lake City Utah Vintage Postcard by Phillip Pessar

Available under a Creative Commons by license

ZCMI Department Store Salt Lake City Utah Vintage Postcard

Salt Lake City, UT City Creek Center - ZCMI cast iron facade by ArchiTexty

© ArchiTexty, all rights reserved.

Salt Lake City, UT City Creek Center - ZCMI cast iron facade

City Creek Center is a downtown shopping mall in Salt Lake City, Utah that opened in 2012. It replaced two smaller downtown malls that opened in the 1970s (Crossroads Plaza Mall and ZCMI Center Mall). The mall has two department stores, Nordstrom and Macy's. The cast iron facade of ZCMI was retained and restored. ZCMI was the acronym for Zion's Cooperative Mercantile Institution which was founded in 1868. May Department Stores purchased the store in 1999 and changed the nameplate to Meier & Frank in 2002. In 2006, Macy's acquired May Department Stores and changed all of the nameplates over to Macy's.

Salt Lake City, UT City Creek Center - ZCMI cast iron facade by ArchiTexty

© ArchiTexty, all rights reserved.

Salt Lake City, UT City Creek Center - ZCMI cast iron facade

City Creek Center is a downtown shopping mall in Salt Lake City, Utah that opened in 2012. It replaced two smaller downtown malls that opened in the 1970s (Crossroads Plaza Mall and ZCMI Center Mall). The mall has two department stores, Nordstrom and Macy's. The cast iron facade of ZCMI was retained and restored. ZCMI was the acronym for Zion's Cooperative Mercantile Institution which was founded in 1868. May Department Stores purchased the store in 1999 and changed the nameplate to Meier & Frank in 2002. In 2006, Macy's acquired May Department Stores and changed all of the nameplates over to Macy's.